I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.
And when it has gone past I will turn the inner eye to see its path.
Where the fear has gone there will be nothing……Only I will remain.
― Frank Herbert, Dune
We believe that fear is a motivator for either success or failure. Almost every entrepreneur is afraid of failure. It’s just human nature. When we go outside of our comfort zone, we feel scared. As entrepreneurs, our ego and identity become so wrapped up in what we are doing, that when things do not go as we expect, we can literally feel like we are going to die. Seriously! It boils down to how a certain fear is perceived by the individual. Humans have the ability to see things as individuals from one mind at a time. You might see one thing one way and someone else might see the same thing from a different perspective and be fearful of it.
The most insidious fears are the ones we don’t identify, and more than that, we can’t identify them because we are oblivious to them. An example would be the fear of not being good enough, which easily coverups everything from extreme self-denial to extreme self-confidence. Also, not being rich enough, powerful enough, comfortable enough, secure enough, etc. And many others, rooted in our cultures, childhoods, dysfunctions, experiences – who’s to say that there is an exhaustive list? We need to start facing our fears and seek out opportunities to continue doing so.
What’s Your Current Business Fear?